Executive & Board Leadership


JUST CAUSE is the creation of some of the most innovative minds in the industry.
They've been making a difference for years.

Founder & CEO - Alyssa Royse

An award-winning journalist, PR professional and community advocate, Alyssa Royse is intricately involved in the charitable community, serving on several boards and countless committees. As a journalist, her stories have appeared regularly in The Saint Louis Post-Dispatch, Seattle P-I, Puget Sound Business Journal, as well as local and national magazines.

Alyssa is a co-founder of the Twin Towers Orphan Fund, a 100% volunteer organization that raised money for the children who lost one or both parents in the terrorist attacks of September 11. For her work creating and managing the TTOF, Fast Company magazine named Alyssa one of the top 50 entrepreneurs in the world.

As a marketing and PR professional, her achievements have ranged from pre-launch PR and positioning for a major online pharmacy to content and editorial oversight for an online retailer for which she was recognized with a local, regional and national Addy. As a PR consultant in Seattle, Alyssa's work with a wide variety of clients - from multi-national corporations to start-ups and non-profits - resulted in PR News naming her one of the country's top 15 PR professionals under 35 in 2002.

Alyssa's primary charitable work tends to focus on The Arts and Education. She began her career as a teacher with an innovative non-profit organization that offered curriculum enriching classes in the struggling Saint Louis Public Schools. She designed and implemented curriculum to teach creative writing and theater arts in elementary schools, for which she received a great deal of media attention and personal reward. She then took her teaching to the juvenile detention system where she used language as a way to help students explore themselves and their lives. She also designed a curriculum called "The Culture Of Childhood" that taught anthropology to fourth grade students by looking at what it was like to be 10 years-old in countries around the world.

She has degrees in playwrighting and anthropology - an odd, but surprisingly useful, set of skills if one wants to look at the worlds problems and find ways to create dialogue about them.

Alyssa lives in Seattle with her husband and their 9 year-old daughter.

Director of Technology - Matt Freedman

Matt brings 20 years of experience in software development to his position as Director of Technology at Just Cause. Much of that time has been spent at the University of Washington in Seattle, though he has also worked for the University of Michigan, Fulcrum Technologies, Persoft, and Arbortext. Among other things, he developed Willow -- the Washington Information Looker-upper Layered Over Windows - which was the UW’s primary tool for access to the online library catalog and bibliographic database collection for seven years. It was used thousands of times per day by the UW community, and at other universities around the US.

Since that time he has developed numerous projects for the UW, using both Java/J2EE and Microsoft's ASP.NET/C#. Systems he has developed include UW Student Learning Objectives – a suite of four web applications for assessing and understanding student learning experiences; Consultations Online -- a web application for remote medical consultations for the UW Telehealth Project; and CacTrack -- an internal web application for project management and effort reporting.

In addition to software development, Matt has been involved in strategic technology planning for UW Computing & Communications; written standards and best practices for other developers; led an internal web application security task force; and has helped hire, train, and supervise other engineers.

Matt is also a photographer, specializing in travel and portraiture. He has had extensive training from the Photo Center Northwest in Seattle. He also enjoys hiking, climbing, snowboarding, and whirlyball (this was the first of his strategic alliances with Alyssa Royse, as they destroy their competition on the court.)

Matt's charitable involvement is diverse, but tends to focus on the environment, Cuba policy reform, democratic political candidates, and drug policy reform.

Matt has a Bachelor of Science cum laude from the University of Michigan in Ann Arbor, and a Master's in Computer Science from the University of Wisconsin, Madison.

Publisher - Dorian Adams

Dorian Adams has an extensive and successful track record of launching new media properties and structuring advertising sponsorships to support these launches. Publishing and internet clients have included: Esquire, Mirabella, Elle Décor, Worth, American Express Publishing (Travel & Leisure, Food & Wine, New York Woman), Whittle Communications, Walt Disney Publishing (Publisher of Disney's Big Time), Times Mirror (Los Angeles Times), Sport Magazine, Screenvision, babycenter.com, homeportfolio.com, Guest Informant, Comcast.

He has spent over 25 years working with leading Fortune 500 marketers and national ad agencies representing every major category and market. He has crafted multimillion dollar sales deals with each of these blue chip marketers: Kraft Foods, Procter & Gamble, Nike, Honda, Toyota, Lexus, Nissan, Mitsubishi, Sony PlayStation, Nintendo, Cisco Systems, Ralston Purina, Helene Curtis, Fox, and Walt Disney. On the agency side, Dorian worked at J. Walter Thompson both as SVP, Media Director and Account Director on Lever Brothers,United States Marines, US Air, Hilton Hotels; at Saatchi & Saatchi Advertising on Procter & Gamble (Tide, Ivory Brands, Cascade), Jeep, People Magazine, Johnson & Johnson's Tylenol; at Young & Rubicam's Marsteller Division on Renault, JVC, Dannon Yogurt; and at Bozell's Kenyon & Eckhardt Division on Colgate, Columbia Pictures, and Parade Magazine.

Dorian holds a B.A. from Yale University. He lives in Sonoma with his wife, Elyse and their two children. Elyse holds degrees in social work and nursing. She is a pediatric chemotherapist. Dorian coaches soccer and basketball. Among their charities are Pediatric AIDS Foundation, Project Angel Food, Toys for Tots, Mount St Mary's Alumni Fund and Yale Alumni Fund.

Executive Editor - David Batstone

David Batstone is a prolific author, speaker, and key member of several award-winning and successful media properties. He is a Professor of Social Ethics and Religion at the University of San Francisco. David has authored six books, including the best-selling Saving the Corporate Soul - and (Who Knows?) Maybe your Own.

David was a founding Editor At Large of Business 2.0 magazine and a contributor to a wide variety of newspapers, magazines and journals including The New York Times, The San Francisco Bay Guardian, Wired Magazine, San Francisco Magazine, Ecompany Now, and Sojourners.

David founded and directed CAMP, a non-profit organization that carried out projects in economic and agricultural development, health and nutrition, literacy training, theological training, and human rights in Latin America. He is a frequent lecturer at universities, colleges and seminaries and receives numerous invitations to speak at economic conferences and corporate training sessions in the U.S., Europe and Latin America including BMW Global, Vivendi Universal, The Swedish Trade Ministry, The Stockholm School of Economics & Business Management, The American Academy of Religion and more.

Executive Director of Development - Hilleary Hoskinson

Hilleary has twenty years of proven success in the banking, publishing, Internet, and insurance industries. As the first General Manager of Fast Company Magazine, Hilleary oversaw the development of a completely new type of magazine that eventually led to the creation of an entirely new market segment.

His career includes assignments as: Chief Marketing Officer at eHealthInsurance, a venture backed technology company; Vice President Marketing for [email protected]; SVP and Chief of Consumer Marketing at U.S. News and World Report. He has also served in consumer marketing and sales positions at Time Incorporated and Citibank.

Hilleary has held executive positions with operating responsibility for: marketing strategy, brand development, communications, public relations, customer acquisition, direct and database marketing, internet product development, customer relationship management, and customer retention and loyalty programs.

Hilleary lives in the Bay Area with his wife and their 3 children.


Ron Elgin - Co-Chair

Ron Elgin, a noted communications pioneer is Chairman and CEO of DDB Seattle, where he celebrated his 25th anniversary as founder of DDB Seattle, formerly known as Elgin Syferd. The Seattle office, with billings in excess of a quarter billion dollars, is part of DDB Worldwide, one of the top ten global advertising agencies. Personally, and within DDB Seattle, Elgin has made reinvestment in the community and corporate giving top priorities. Because of his outstanding efforts in these areas, Big Brother's Big Sisters of King & Pierce Counties named him Outstanding Community Leader for 2006.

Menno VanWyk - Co-Chair

Menno van Wyk is a successful entrepreneur who recently sold his outdoor footwear company, Montrail, to Columbia Sportswear. Previously, he had an extensive business career with Weyerhaeuser and is an active environmentalist among other causes.

Bobby Abraham


C. Rowland Hanson

Rowland is Chairman & Founder of CRH & Associates, a HansonMaslen Group company. Prior to consulting, Rowland was Vice President of Corporate Communications at Microsoft, where he created and executed the company's highly acclaimed branding strategy that included the market introduction of Microsoft's most popular product - a graphical interface that he named "Windows." Several books published on the history of Microsoft document his strategies that led to the dominance of the Microsoft and Windows brands. Prior to Microsoft, Rowland served as Vice President of Worldwide Marketing for Neutrogena Corporation, a skin care and cosmetics company that registered phenomenal growth during his tenure through new product introductions and global joint ventures before being acquired by Johnson & Johnson. Rowland has a BBA from Loyola University and an MBA from Wharton School of Business (University of Pennsylvania).

Byron McCann

Byron has held numerous positions in successful technology, media and financial business, including: CEO of a venture-backed, customer experience measurement service company for national retail chains, senior investment banker at Ascent Partners on merger transactions for the software industry, COO of a Paul Allen funded, multimedia networking technology company, and co-founder and COO of a software venture acquired by Computer Associates. He’s also a venture partner at Prism Capital. He co-authored The Investor’s Guide to Fidelity Funds which was published by John Wiley & Sons, New York. He also co-authored sections of Cracking the New E-conomy, published by the Washington Software Alliance.


Ralph Fascitelli

Ralph has almost thirty years of marketing experience ranging from the brand management program at Procter & Gamble to a Director of Marketing at Heinz and a VP of Marketing at Thompson, the Paris based consumer electronics giant. He was the founder and CEO of Imagio Advertising and Public Relations, which became one of the largest and fastest growing agencies on the west coast. Imagio was acquired by ad giant J.Walter Thompson in 2000. He has spent ten years in corporate marketing positions, twelve years on the agency side and seven years as a marketing strategist and consultant. His work and strategic plans has catapulted five different companies onto the Inc 500 list of fastest growing private firms. His experience covers consumer marketing, technology, healthcare, public affairs and non-profit. He is a graduate of Yale University and holds an MBA in marketing and finance from UCLA.