Through his consultancy, EQ Concepts, Mark helps highly accomplished and visionary leaders in a variety of fields leverage enterprise-wide Sustainability Initiatives to create hightened levels of Brand Value for their companies and organizations. The firm is dedicated to working with clients with the Highest “EQ’s,” (Highest “Equity Quotients”…the Genius they Infuse within the Enterprises they Create, Lead or Influence) clients with the potential to achieve true dominance in the marketplaces they touch...and to change the world for the better. 

“Adam Smith would have us believe that there is a rational marketplace only. But there is an equally powerful irrational marketplace. Great brands, those with highest long term market value, are anchored to the magical and the mystical, to this current that connects to people on a deeply personal and visceral way. Needs are important. But so are shared tastes, styles, belief systems, values. Like Sustainability, Brand Essence can be an absolute enterprise value, at the root of that sacred – often more than simply rational – covenant with each stakeholder that creates the potential for communities of shared values to evolve and to flourish.”

Mark Alexander