Globally Local, Technically Natural, Totally Ethical Food

in Health.

Byron and I are at the Big Sky Venture Conference today.  I love these things, because I get to listen to brilliant ideas from inspiring people and remind myself that I am part of a group of generative geniuses. 

Today I heard a pitch from a company called Global ID Group (www.genetic-id.com), which is one of the leading international certifiers of Organic, non GMO foods for an increasingly global food chain. And it's given me some fascinating queries:

1. We can use technology and a global food chain to support local farmers around the world.  That's cool.  As someone who knows the cows my milk comes from, and the cows I eat, I am surprisingly intrigued by the notion of supporting a local farmer in India...

2. Ken Ross, who gave the presentation, told a little story about the general vitality of kids in India. We wondered aloud if it wasn't because the food they are eating is farm fresh, unprocessed.  Now that's food for thought, as you think of mounting problems with childhood obesity and failing health in our country.

3. They are also leading the way in making sure that food is not only organic and non-GMO, but ethically produced.  How cool is that!  Holistically healthful food chain.

I love my life.  I love getting these insights.  When I get back I'll write a full corporate profile and look at all the issues, but in the meantime, think about it, and tell me what you think.

Cheers - xo - a